As professional makeup artists and visagistes, staying current with the latest trends is essential for meeting client expectations and maintaining a competitive edge in the beauty industry. In 2024, we're seeing a fascinating blend of nostalgia, innovation, and sustainability that's reshaping the makeup landscape. This post explores the most influential makeup trends that every visagiste should be familiar with this year.
1. The Return of "Skinimalism"
The "less is more" approach continues to dominate in 2024, but with a refined twist. Clients are increasingly requesting makeup that enhances rather than masks their natural features. As visagistes, this means mastering the art of:
- Sheer foundation application that allows natural skin texture to show through
- Strategic concealing rather than full-coverage base
- Cream-based products that melt into the skin for a natural finish
- Targeted highlighting to create dimension without obvious shimmer
The key to executing this trend successfully is understanding color correction and having excellent blending techniques. Visagistes should invest in high-quality, lightweight foundations and concealers that can be built up in thin layers where needed.
2. Graphic Liner Reinvented
While graphic liner has been trending for several seasons, 2024 brings new interpretations that balance artistic expression with wearability. The modern approach includes:
- Floating lines that create negative space effects
- Colored liner in unexpected hues like cobalt blue, emerald green, and violet
- Asymmetrical designs that challenge traditional eye makeup rules
- Minimalist lines that create impact with surgical precision
As professional visagistes, developing a steady hand and understanding eye shapes becomes even more crucial for executing these looks. Stock your kit with fine-tipped liquid liners in various colors and invest time in practicing these techniques.
3. Blush Draping
Blush has moved beyond the apples of the cheeks to become a sculpting tool in 2024. This technique, inspired by 70s and 80s makeup but modernized for today, involves:
- Strategic placement that extends from the cheeks up toward the temples
- Multi-dimensional color using layered blush shades
- Blending blush into the eye area for a cohesive color story
- Combining cream and powder formulas for depth and longevity
This technique requires understanding face structure and mastering seamless blending. As visagistes, we need to analyze each client's face shape to determine the most flattering blush placement.
4. Glazed Skin with Intentional Dewiness
While matte skin cycles in and out of trend, 2024 firmly embraces dewiness—but with intention and control. The modern approach includes:
- Strategic highlighting on the high points of the face
- Balmy textures rather than obvious glitters or shimmers
- Hydrated base created through skincare-makeup hybrids
- Controlled shine in the T-zone through selective powdering
This trend requires visagistes to understand the difference between healthy dewiness and unwanted shine. Having a variety of highlighter formulations in your kit (liquid, cream, balm, and subtle powder) will help you customize the level of glow for each client.
5. Bold Lip Statements
After years of mask-wearing and subtle lip colors, bold statement lips are making a powerful comeback in 2024. The modern approach includes:
- Rich, saturated colors like burgundy, deep berry, and brick red
- Precise application with crisp edges
- Dimensional lips created through ombré techniques
- Matte-to-satin finishes that provide longevity without dryness
As visagistes, perfecting your lip application technique is essential for this trend. Invest in high-quality lip liners and brushes that allow for precision, and develop your color-mixing skills to create custom shades for clients.
Incorporating These Trends Into Your Visagiste Services
When working with clients, consider offering trend-focused services such as:
- Seasonal makeup updates that incorporate current trends
- Technique-specific lessons that teach clients how to recreate trending looks
- Social media content featuring your interpretations of these trends
- Look books that show how you adapt runway trends for everyday wear
Remember that trends should always be adapted to suit your client's features, preferences, and comfort level. The mark of a skilled visagiste is the ability to translate high-fashion trends into wearable, personalized looks that enhance individual beauty.
Stay tuned for our upcoming posts, where we'll dive deeper into specific techniques for executing these trends and share our favorite products for achieving these looks in 2024.
